Hi there, hello there! First things first; we would like to thank you all for your overwhelming response on our previous blogs and for liking our billboard mockup PSDs so much. After reading your comments, we decided to create another highly editable, yet free building billboard mock-up PSD and we are sure that you are going to love this one as well so, let us get started!
As you guys know that outdoor advertising is not dead – even if you hear it within your creative agency or someone casually mentioning it for one reason or the other and you know what? We are glad that outdoor advertising is still relevant and being catered to because it does have a number of advantages that come with it and any marketer & advertiser who knows how to make progress, also knows the importance of covering all the fronts skillfully.
If you are one of our regular readers, then you would know that we have shared a number of reasons of you as a business to be available both online and on-ground to reach masses. We will share a few more in this blog too so that anyone and everyone who has just joined reading our blogs can make effective strategies for their businesses. Continue reading the blog if you are planning to do something different this year for your clients and customers who are (or not) everywhere!
Creating billboards is always fun but what is more fun is to strategize them in a way that it reaches to the maximum number of (relevant) people so that you can talk about your businesses, promote your offers, make big announcements for sales etc. and can have more and more people come visit you in the store or shop online and stuff like that.
Recommended: 100+ Outdoor advertising Mockups
We feel that not many digital marketers & advertisers (still) believe in the success of Out of home advertising (OOH) campaigns mainly because they may have started working during the times when going digital was a new thing. But with the passage of time, it became obvious that online and on-ground advertising go hand in hand. We are sure that finders must have found their ways out of it to accept that it is a reality, but we are here to share our reasons and why you must also never drop OOH advertising for your business(es).
Out of home advertising and in this case, billboards are not something that you can skip or block, right? And you can be sure that whoever is looking at them is a real human and not a man-made bot which is great too. There is more to it for example; your billboards do not have an expiry date. They work well in day light as well as during nighttime which means that they are always on, always visible and always accessible until you take them off and move to other campaigns.
Then comes the scale of the impact a billboard can have on anyone that looks at it. Since billboards can be customized however anyone would want to make them, the impact they have is huge, it is bold and powerful, and billboards are perfect for storytelling as well. A website banner or Facebook Cover Photo can be big, but do they have a more powerful influence than a billboard? Of course not and that is why it is super important for you to never let go of OOH advertising (like ever – not even when you are occupied with digital advertisers who think otherwise).
Like we have mentioned this above as well that billboards work 24/7 – you would like to know that they stay relevant for a long time too, all you have to do is to do it right with the right message, at the right time and you and your business will be able to pull off some impressive campaigns. As you know that billboards are real like real real, they are good for creating a realer connection between the businesses and their target audiences. You can make effective campaigns by integrating your digital and social media platforms with your on-ground brand activities and you will notice that you are doing so much better than your competitors.
Now it is time for us to share a bunch of effective and easy to follow design tips so that you can make your own art works using our free building billboard mock-up PSD file!
Stay simple and subtle and also make sure that you are not all over the place.
Use the space to talk about your promotional message (and only that).
Also, use one billboard for one message only, that’s important as you would not want to confuse your audiences.
Use bold and bright colors, colors that can grab attention.
Your imagery must be powerful and of high res. so that it can create a larger than life impact.
And of course, do not forget to make mock-up designs first because only that can help you visualize everything in a better way before going live.
That is all for today! We hope that you will find our blog and free building billboard mock-up PSD file useful. Don’t forget to share your feedback with us in the comments section.
Free Building Billboard Mockup PSD
Available Format: Layered PSD with smart object insertion
License: Free for personal presentational use only
WinRAR File Includes: Building Billboard Mockup PSD
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